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Decade of Digital Marketing

A Digital Marketing Decade

Online Marketing Transformation 2010-2021

Imagine opening a door to the past where you entered 2010. The only thing you remember is how 10 years have flown by. You struggle to find yourself standing in the year 2021 with so many advancements in the digital sector of the company’s marketing advancements. 

Digital Marketing Decade Trend

Let’s take around to the past years of the sector and see how things have changed in the market.

  • Contactless Connectivity
  • Omni-channel Experiences
  • Immersive technology
  • Voice command

 

CONTACTLESS CONNECTIVITY:

Imagine returning home from 2010 to 2021 with a bus, you stroll to the bus stop and realize your annual pass experienced an expiry date. You scroll your pocket for cash and realize that it is a cashless journey. You need your bank cards (debit or credit) to make payments for your travel.  And you also experience people bring back to their home, they book cabs from their digital gadget and land in a luxury car. But what you remember in 2010 is that everything worked manually. You are shocked and flattered by the shift towards a cashless and contactless society which is followed by everyone. 

The massive advancement in technology has changed many ways of normal. It has paved the way to the NEW NORMAL in society, as using mobile transactions is the new trend. People make payments through Paytm and Google Pay An increase in payment options has made noticeable enhancements in customer experience (CX)—which is an element of digital marketing that experts predict. 

Over the past decades, the online platform has also replaced watching movies in the cinemas as most of them are also available on contactless and mobile payments on the playing field such as Netflix, Amazon Prime, and more. 

 

OMNI CHANNEL EXPERIENCES:

While on your ride you experience several advancements in the advertising and marketing strategies of companies. You notice Digital ads around the place.  You look at advertisements displayed on screens in the streets. 

You look at people using new advanced gadgets in their hands where you still carry an old button phone. You make a move to the new handset which offers several features of being social and connect to people without being in person. You are entertained by the features offered by the huge screens of your mobile phone. You are thrilled by watching people dancing on their own tunes and uploading it on tik-tok. People share stories and pictures of their daily life to be in touch with their society, you upgrade yourself with the new technologies.  You are also given the opportunity to let the world your side of the mind with your personalized content on social platforms.  With this, you just came across your first omnichannel marketing experience. This will be considered as one evolution in your eyes

How to do Digital Marketing

VOICE COMMAND:

You stop to peek inside the shopping store which you remember from your childhood which is now busy with advertising displays on interactive screens. Rather than entering the store, you decide to download the app. While lying in a comfort state you decide to get everything personalized. You check options from your screen select your size ad, get delivered to your home. In today’s digital world, customers crave value-driven content which offers products and services suggestions that matches your need, listed below are some insights provided you on the same: 

57% of customers feel happy to share personal data in favor of getting personalized offers or discounts.

62% of customers expect brands to share personalized offers or discounts based on the items they have already purchased.

91% of customers prefer more to shop with brands that provide relevant offers, deals, and content recommendations.

AUTONOMOUS TECHNOLOGY:

 

Finally, you’re home and your key worked! You’ve still got the identical carpet and also the same wallpaper and once you enter your lounge, rather amazingly, you continue to have the identical roommates—AND somehow, they’ve been expecting you (now there’s a sci-fi twist).

After a rapid-fire round of hugs and explanations, your roommate, Bob, says he wants to play you a song from 2019; he’s puffing on an electrical cigarette, which is weird. You hear him say, “Alexa, play Old Town Road,” and to your amazement, a touch circular device within the corner of the area starts playing the twangy hit.

In your absence, voice technology devices became a daily fixture in many consumer homes across the world. In fact, by 2022, it’s predicted that there’ll be eight million voice tech devices breathing.

From playing music to shopping, controlling devices within the home, and beyond, the intuitive nature of voice tech has proved incredibly popular in recent years, presenting a bunch of fresh opportunities for digital marketers looking to attach with a wider target market. Voice technology is on the rise—and in 2020, it’s certainly a channel worth exploring in additional depth

 

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