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Trends To Follow Digital Marketing Course 2021
At one point Digital Marketing 2021, artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were predicted as strong future concepts. Now, these are the concepts that have taken up the marketing concept to a different level. Today it is given the top priority. (Learn Best Online digital marketing Course with India’s Best Online Learning platform Skillshiksha)
To perform well in today’s competitive online landscape, it became essential to adapt to the rapidly evolving changes in digital marketing. We are in a time where advertising technology moves faster and consumer behavior keeps changing, thus makes it hard to predict. Marketers cannot stick to the old method where technology is constantly changing.
Digital Marketing trends for 2021 with the best online digital marketing course that will help your business thrive in this age of innovation.
Artificial Intelligence
2021 is the year where most people realized the dominance of artificial intelligence. The business and industry will solely base themselves in the future, and it already started taking over many jobs.
For example, Microsoft and Uber use Knightscope k5 robots to patrol parking lots and large spaces to predict and prevent crime. Robots can do many tasks such as verifying license plates, report suspicious activity and collect data to report their owners.
Techgrabyte added that Artificial Intelligence is the biggest commercial opportunity for organizations, industries, and nations for upcoming years because of the below reasons.
AI will allow businesses to sustain themselves in a competitive environment.
AI will help to move into new businesses.
AI will reduce costs to a massive extent decreasing the involvement of the labor force.
Programmatic Advertising
Programmatic advertising involves AI to automate ad buying so it can reach out more to targeted audiences. For example, Real-time bidding is a type of programmatic ad buying. This automation is faster and efficient, which attracts higher conversions and lower customer acquisition costs.
It’s taking digital advertising to the next level. According to e-Marketer, 86.2% of digital display ads in the U.S. will be programmatic by 2021.
Digital Marketing 2021
Chatbots
Chatbots will be a crucial part of digital platoform in 2021. This AI-based technology uses instant messaging to chat with customers or site visitors.
A survey shows that:
It will power 85% of customer service.
Other added advantages are 24 hours of customer service instant responses.
It is predicted that chatbots will save $8 billion per annum for businesses.
Customers prefer interacting with chatbots as they are responsive, answers your questions, and also recall your entire buying history. Many brands considered using chatbots because of various benefits. (Learn the use of Chatbot with best online Digital Marketing Course)
Influencer Marketing
Influencer Marketing is word-of-mouth marketing that uses leaders and influential personalities to pitch for your brand or services to a larger audience. It is mostly done on Instagram and YouTube which is targeted towards many followers to gain visibility and bring engagement and ultimately sales. (Understand Influencer marketing with best online digital marketing course)
Influencer advertiser is considered authentic than corporate advertising:
63% of consumers trust influencers’ opinions.
58% bought a new product in the past 6 months because of it
Influencer marketing is not only just a trend but more of a strategy that could reach $10 billion by next year.
For any individual in digital platform, change is a constant and integral part of the job. To excel one must look ahead and strive to embrace new technologies to prosper and to gain an edge over your competitors.
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